3 Comments
User's avatar
Arjun Moorthy's avatar

If I agreed any more with this article it would suggest I paid you to write it :-) Exactly the thesis for Rocksalt.

One variant I would add to the buyer journeys list: buyer hears something on social repeatedly and explores further with AI. Then visits vendor sites that solve the problem they were exploring. I think this is a very common scenario.

Nail It and Scale It's avatar

Agree on this variant being a common one. I also think for the trends I described in this article, Rocksalt is perfectly positioned to help people get noticed in this new landscape.

For any readers, I recommend checking them out: https://www.rocksalt.ai/

Eva's avatar

Great point, James! For anyone trying to keep up with discovery, this is a must read.