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Theo Seeds's avatar

Interesting thoughts.

I agree that founders should talk to their audience before building. There's this line everybody quotes in direct response marketing, that if you want to sell hamburgers, find a starving crowd. From my perspective it seems silly to start a business by doing anything other than talking to potential customers and asking them what they need.

One thought I've had about AI content. Right now everyone is just sort of assuming that AI can write really good content. Most people will probably do the conventional wisdom thing and generate articles with AI. I think you can gain a lot of territory by zagging and writing really good human content that people actually want to read.

Good writing comes from having original ideas. Whereas AI just spits out a summary of what everybody else is saying. (For example, AI could not have possibly written this newsletter.)

Maybe AI content will help you get to the top of Google, and maybe it can help you build credibility with beginners. But I think that if you want to attract sophisticated audiences, you have to keep writing by hand. Sophisticated audiences already know everything that an AI can spit out.

(Maybe I am just trying to convince myself of that because I write for a living? Maybe the writing is already on the wall? I have no idea.)

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Ethan Evans's avatar

Curious to see what VCs will do with their money if many founders try to go the bootstrapping route

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